business 2 business
Amazon autos
Collaborated with Amazon Autos for launch; advised on design, messaging, and touchpoints to integrate protection products throughout the site, which improved attachment rates by 50%
DEALER MERCHANDISING
Created materials….
american dynasties:
the kennedys
We supported the premiere of The Kennedys on CNN with a robust digital buy. We partnered with sites like The Atlantic to build out custom content about the family that served as a teaser for the new information and rarely seen photos and footage featured in the series. We also had a bold graphic look that capitalized on their well-known name and drew attention across several highly targeted sites.
The windsors
inside the royal dynasty
Corgis! The Queen infamously loves her corgis, and to tease that a new series about the Royal Family was coming to CNN (and to spend a day with adorable dogs selfishly), we shot the Royal pups. This campaign was one of the highest-performing pieces of social creativity.
A targeted digital and social media buy with creative that used a mix of iconic photos and less common images helped engage Royal fans and pique their interest to watch the series and learn more about the famous family.
CNNGO
The streaming wars wage on, but for a time, CNNgo was a priority digital platform where viewers could watch live news and CNN’s library of original series, documentaries, and films. This campaign let viewers know they could watch CNN anywhere - from the board room to the beach.