integrated marketing
Amazon autos
While some competitors make the claim, Amazon Autos is the first platform where consumers can buy a car fully online. To launch, Amazon Autos took a different approach and aspired to complement the existing car buying business model and partner with Original Equipment Manufacturers (OEMs) and dealers. An important piece of the existing business model relies on the protection products that Safe-Guard provides, and properly marketing them to consumers.
My team worked directly with Amazon to advise on the customer journey and how to integrate protection products messaging seamlessly throughout the site from the homepage to check out. We also partnered for an event activation at the National Automobile Dealers Association.
hyundai & genesis
The automotive industry is a legacy business that is very slow to change. As part of a full program relaunch for Hyundai and Genesis, we wanted to introduce innovative ideas and a modern marketing approach that speaks to today’s consumers. Grounded in our analysis of customer usage data, we successfully pivoted to a digital-first, video approach and eliminated $100,000+ in print production spend.
dealer merchandising
Traditionally, protection products are introduced to consumers at the very end of the buying process, often after they’ve already been at the dealership for hours. To generate awareness much earlier for Extra Protect (private label), we created digital assets for dealer websites and identified five areas of the dealership to strategically promote our products.
We also partnered with our Field Sales team to function as a trusted advisor to the Dealer Principal and increase utilization of the marketing collateral.
dSD Brand identity
Dealer Solutions & Design is a leader in fixed operation design for dealerships. We created an entire new brand identity with bold colors and clean lines, a website built with SEO optimization to drive new business, and a sizzle video showcasing the leadership and the capabilities of DSD.
